XBOX is the future of living room entertainment

[[SS]Midnight]

Or so says Microsoft.

With the Kinect and the future Illumination the Xbox's potential to revolutionize all forms of entertainment in the living room blows the mind. The technology boom seems focused around interactivity with the Kinect and Illumiroom, as well as content with the addition of content and apps like movies, TV shows, CNN, Hulu, web browsing and more.

It's a long article but if you are curious about it visit the link and read it. Otherwise here is the first and last couple paragraphs.

Xbox Execs Talk Momentum and the Future of TV
Feb. 11, 2013
At the D: Dive into Media conference, Microsoft’s Yusuf Mehdi and Nancy Tellem discuss Xbox entertainment growth and strategy.
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REDMOND, Wash. – Feb. 11, 2013 — Living room entertainment is in its largest evolutionary period since the transitions of black-and-white to color, and from standard definition to high definition. The Xbox 360, alongside Microsoft’s entertainment industry partners, is at the forefront of that evolution as one of the only devices that brings all forms of entertainment together in one device, while making access to content easy and providing new ways to interact with existing programming. In 2012, the amount of TV and other entertainment offerings on Xbox almost tripled, now surpassing 100 custom, voice-controlled TV and entertainment apps on Xbox LIVE.

“Yes, we started with video games, but we have been on a journey to make Xbox the center of every household’s entertainment,” says Yusuf Mehdi, corporate vice president of Microsoft’s Interactive Entertainment Business.

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Pioneering the Future of TV

In addition to Xbox Entertainment Studios creating content that will highlight what’s possible and demonstrate the capability of the Xbox platform, Microsoft will continue to partner with content creators, networks, aggregators and advertisers to “pioneer the future of TV,” says Tellem.

During 2013, Microsoft is planning to launch more than 40 new voice-controlled, customized TV and entertainment apps on Xbox.

“We want to partner with the industry to bring entertainment into a new era,” she says. “It’s an era when interactive entertainment becomes the greatest form of all entertainment – and we couldn’t be more excited to play a part in it.”